05/07/12

Small business CRM can make a big difference your company’s bottom line

Whether you realise it or not, if you are a small business you more
than likely need small business CRM. If you want to build your business
by improving your customer experience and seizing lost sales
opportunities, then small business CRM can help. If your company is
using more than 1 software programme to record your customer details,
sales, and employee information – then you can easily benefit from a CRM
system.

What does CRM Stand For?

CRM is an acronym that stands for Customer Relationship Management.
It describes the strategy that a company uses to handle its interactions
with customers. One example of a common CRM strategy is the Reward or
Loyalty Card program offered by many supermarkets. The store gives its
customers a free card that gives them access to special deals and
discounts when they swipe the card during checkout. But that card also
tracks everything the customer buys and allows the store to create an
extremely detailed customer profile based on his or her purchasing
habits. Read more here.

Do I Need Small business CRM?

Take a look at the efficiency of your company’s record keeping and
see where improvements could be made. If your sales are suffering, you
don’t have personalised records of your customer’s experiences of your
products or services: good, bad or indifferent, your records are hard to
decipher and your ability to pull off reports non-existent – then a
small business CRM could be your answer.

What Is a Small Business CRM System?

Small business CRM is a combination of tools and programs that
enhance the customer relationship and expand the profitability of a
business. In brief, it simplifies your recording of customer
information, sales records, employee tracking and management
accountability. It can help you plan marketing campaigns, deliver
greater customer satisfaction, and increase your overall sales and
income.

What Can Small Business CRM Accomplish?

Small business CRM can bring a range of benefits to your business. At
the employee level, your staff can enter customer information and sales
or service details which can be tracked. For your marketing planning,
reports and data taken from the program enable you to better direct your
marketing and advertising. You can analyse the effectiveness of
previous campaigns and plan more targeted campaigns for the future. You
can also automate many tasks such as mass mailings and follow up emails
via the software. At the management level you can track sales data and
analyse your staff performance.

Depending on your company’s needs, there are dozens of things that small business CRM can accomplish.

Further Reading